ABC has released its circulation certificate for the fail and it makes for grim reading. As a recap average sales of the fail were down to 23,717 copies last year but that included all the freebies the Cardiff-centric rag were giving away down in Swansea. The figures after the freebies were subtracted was just 21,728. This figure is the average across the week with over 31,000 on Saturday down to around 19-20,000 during the week.
This year's figures are much, much worse.
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